GET YOUR BRAND CITED IN AI ANSWERS
— NOT BURIED BELOW THEM

Generative Engine Optimisation (GEO) that gets your content cited in Google AI Overviews, ChatGPT, Perplexity, and Gemini — the new zero-click brand visibility channel.

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// AI Search / GEO Explained

WHAT IS AI SEARCH / GEO AND WHY DOES IT MATTER?

Generative Engine Optimisation (GEO) is the practice of optimising your content so that AI-powered answer engines — Google AI Overviews, ChatGPT, Perplexity, Gemini — cite your website as a source when generating answers to user queries.

65% of Google searches now end without a click. AI Overviews display at the top of the page for hundreds of millions of queries, synthesising answers from multiple sources. If your brand is among those citations, you get brand exposure to every user who sees that answer — regardless of whether they click.

GEO isn't separate from SEO — it's an extension of it. The same content that ranks well in traditional search tends to be cited in AI answers. But specific structural, factual, and authority signals increase citation probability dramatically: named statistics, clear definitions, FAQ schema, author credentials, and third-party authority mentions. We build all of these systematically.

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THE ZERO-CLICK REALITY

  • 65%
    of Google searches now end without a click to any website — SparkToro, 2024
  • 40%
    CTR reduction for organic results below an AI Overview — Authoritas, 2024
  • +37%
    higher AI citation probability for content with named source attributions
  • 92%
    of AI Overview citations come from pages already ranking in top 10 for the query

// What's Included

EVERYTHING YOU GET WITH
AI SEARCH / GEO SERVICES

🎯

Featured Snippet Capture

Structure content to own featured snippets — the direct feed for many AI Overview responses. Direct 40–60 word answers after H2 questions, formatted for extraction without surrounding context.

❓

People Also Ask Domination

Map and answer every PAA question in your topic cluster. PAA boxes feed AI answer generation and increase zero-click brand exposure even when users don't click through.

🏢

Entity & Brand Optimisation

Build a consistent entity footprint across your site, Google Business Profile, and authoritative third-party mentions — the signals that tell AI systems your brand is trustworthy and relevant.

📊

Citeable Content Structure

Restructure content with named statistics, clear definitions, standalone factual sentences, and FAQ sections — the patterns AI systems preferentially extract and cite.

🏷️

Schema for AI Visibility

Implement FAQPage, Article with Author entity, and Organisation schema — structured data signals that increase machine-readability and citation eligibility across all major AI engines.

📈

AI Citation Monitoring

Monthly tracking of your citation frequency across Google AI Overviews, ChatGPT, and Perplexity. Identify which content is being cited, which isn't, and exactly why.

// Common Questions

AI SEARCH / GEO
FAQ

Everything you need to know about our ai search / geo services.

What is the difference between GEO and traditional SEO? +
Traditional SEO optimises for ranking positions in the 10 blue links. GEO optimises to be cited within AI-generated answers that appear above those links. The tactics overlap significantly, but GEO places additional weight on content structure, factual density, named attributions, and third-party authority signals.
Can I get cited in Google AI Overviews without ranking #1? +
Yes. Google AI Overviews cite multiple sources and often pull from pages ranking in positions 2–10. The key factors for citation are topical relevance, content structure (direct answers, FAQs), schema markup, and author authority — not just ranking position.
How do I know if my content is being cited in AI answers? +
Manually check monthly: search your core topics in Google (look for AI Overview), ChatGPT, and Perplexity and note which sources are cited. Third-party tools like Semrush are beginning to track AI Overview visibility — we include this in our monthly GEO reports.
Does optimising for AI search hurt traditional SEO? +
No — they reinforce each other. Content optimised for AI citation (clear structure, named statistics, FAQ schema, E-E-A-T signals) also performs better in traditional rankings. GEO is a complementary layer on top of good SEO, not a replacement for it.
How long does GEO take to show results? +
AI citation appearances can change within weeks as you restructure content and add schema. Monitoring citation frequency over 2–3 months gives a clear picture of impact. Brand entity recognition builds more slowly — 3–6 months for meaningful changes in knowledge panel presence.

// Related Services

COMPLETE YOUR
SEO STRATEGY

✍️

Content SEO

Build the topical authority that makes AI systems want to cite you as a source.

Explore Content SEO →
🏷️

Schema Markup

FAQPage and Article schema are core to AI Overview citation eligibility.

Explore Schema Markup →
AI

// Get Started Today

READY TO WIN
THE ZERO-CLICK ERA?

Get a free GEO audit. We'll check your AI Overview citation frequency, identify content gaps, and map exactly what to optimise to get your brand cited.

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