A growing share of searches now end in an AI answer rather than a click. You can't rank in an answer — you get cited in one. That depends on being quotable, structured, corroborated elsewhere, and unambiguous about who you are.
Three patterns account for most of the AI search work we take on. If one of them is yours, the audit will confirm it in a fortnight.
Impressions are up, clicks are down.
The classic AI Overview signature: you're being shown inside the answer without earning the click. The response is to be the cited source rather than the summarised one.
Citation captureChatGPT recommends competitors, not us.
Models draw on what's said about you across the web, not what you say about yourself. Absent third-party corroboration, you don't come to mind.
Corroboration buildAI describes our product wrongly.
Ambiguous entity signals. When your own site doesn't state plainly what you are and who you serve, models infer it from whoever mentions you.
Entity correctionSequenced deliberately — each phase depends on the one before it. Numbering here means order, not decoration.
Benchmarks, not promises. Your starting point decides how far and how fast — the audit gives you both numbers before you commit to anything.
Answers change constantly; a one-off snapshot tells you nothing.
AI Overviews, ChatGPT, Perplexity and Gemini, on the same prompt set.
Direct answer in the opening lines, then the depth that earns the citation.
Benchmarks reflect the standards we work to, not guaranteed outcomes.
Mostly overlapping. Being crawlable, credible and clearly structured helps in both. The genuine differences are optimising for extractable passages rather than whole-page relevance, and caring about mentions on third-party sources even when they don't link.
Yes, by running a fixed prompt set on a schedule and recording whether you're named or cited. It isn't a rank tracker — responses vary between runs and users — so we track a rate over time rather than a position.
It removes you from the answers those systems generate. Blocking GPTBot means ChatGPT can't cite you, and if your competitors allow it they get the mention. It's a genuine trade-off between content protection and visibility, and worth deciding deliberately rather than by default robots.txt.
If your impressions are rising while clicks fall, it's already affecting you. For most businesses it's a meaningful share of the work rather than a replacement for classic SEO — the same content and authority work serves both, which is why we run them together.
AI Search / GEO rarely runs alone. These are the three we most often run alongside it.
Topic clusters, content audits and E-E-A-T writing built to rank and to convert.
Explore →FoundationStructured data that earns review stars, FAQ dropdowns and sitelinks — and feeds AI answers.
Explore →GrowthDigital PR, HARO and editorial placements in US, UK and EU media — earned, never bought.
Explore →No obligation, no sales sequence. We'll show you what's actually holding your AI search back and what it would take to fix it.