There's a whole industry selling links from sites that exist only to sell links. They work briefly and then they don't, and cleaning up afterwards costs more than doing it properly. We earn placements from publications with actual readers.
Three patterns account for most of the link building work we take on. If one of them is yours, the audit will confirm it in a fortnight.
Our content is better but we still lose.
At similar relevance, authority breaks the tie. If the top ten all have hundreds of referring domains and you have twelve, content alone won't close it.
Authority gapWe bought links and rankings dropped.
Paid networks get deindexed in batches, and the sites linked from them lose whatever the links were holding up. We assess, disavow where warranted, and rebuild.
Cleanup and rebuildOutreach gets no replies.
Generic pitches to journalists who don't cover your beat. Digital PR works when you bring them something genuinely newsworthy — usually data they can't get elsewhere.
Data-led pitchingSequenced deliberately — each phase depends on the one before it. Numbering here means order, not decoration.
Benchmarks, not promises. Your starting point decides how far and how fast — the audit gives you both numbers before you commit to anything.
We check whether a linking site has organic traffic before we pitch it.
Natural profiles skew heavily to brand and URL anchors.
Sent to journalists who cover the topic, which is why replies happen.
Benchmarks reflect the standards we work to, not guaranteed outcomes.
The wrong question. What matters is closing the gap to the sites currently ranking for your targets, on quality as much as count. We'll show you that gap in the audit, in referring domains rather than raw link numbers.
No, and be cautious of anyone who does — a guaranteed monthly quota almost always means paid placements from a network. We forecast a realistic range based on the asset and the beat, and report exactly what landed.
Editorial guest posts on relevant publications with genuine editorial standards, yes. Mass-produced guest posts on sites that accept anything, no — Google has explicitly targeted that pattern. The distinction is whether a real editor would reject a weak submission.
Often the fastest wins available and almost always overlooked. Supplier pages, integration directories, customer case studies and industry associations are legitimate, relevant links you have a natural claim to. We map these first because they're free.
Link Building rarely runs alone. These are the three we most often run alongside it.
Topic clusters, content audits and E-E-A-T writing built to rank and to convert.
Explore →ScaleGetting cited in AI Overviews, ChatGPT, Perplexity and Gemini — measured, not guessed.
Explore →FoundationScreaming Frog, Search Console and Semrush read together, ending in a ranked fix list.
Explore →No obligation, no sales sequence. We'll show you what's actually holding your link building back and what it would take to fix it.