You've probably had an audit before. It was ninety pages, it flagged 400 issues, and it's still in a Drive folder. Ours ends in a ranked list of what to do first, what it's worth, and who on your team does it.
Three patterns account for most of the SEO audits work we take on. If one of them is yours, the audit will confirm it in a fortnight.
We don't know why we're not ranking.
Three causes look identical from the outside: suppression, weak relevance, and thin authority. The audit separates them so you stop spending on the wrong one.
Root-cause splitOur last audit was a PDF nobody used.
Findings without ownership don't ship. Every item we hand over names an owner, an effort estimate and the expected upside.
Ranked and assignedWe need to justify SEO spend internally.
The audit doubles as the business case: what's broken, what it's costing in sessions, and what the recovery is worth at your conversion rate.
Costed opportunitySequenced deliberately — each phase depends on the one before it. Numbering here means order, not decoration.
Benchmarks, not promises. Your starting point decides how far and how fast — the audit gives you both numbers before you commit to anything.
Most underperforming sites have a handful of real problems, not four hundred.
Sequenced so the highest-leverage fixes ship in the first fortnight.
From access granted to walkthrough call for a standard site.
Benchmarks reflect the standards we work to, not guaranteed outcomes.
Read access to Search Console and GA4, the site URL, and thirty minutes to tell us which pages matter commercially. That last part is what separates a useful audit from a generic one.
Automated tools list issues. They can't tell you that your category pages are cannibalising each other, or that your traffic drop tracks a core update rather than a technical change. Run our free tool for the surface layer; the paid audit is for the judgement layer.
We can. Plenty of clients take the audit, implement in-house, and come back for a specific service. Others hand the whole list to us. The audit is deliberately useful on its own — it isn't a sales document.
Annually for a stable site, or after any migration, redesign, or unexplained traffic change. Between those, a monthly crawl diff catches regressions far more cheaply than a full re-audit.
SEO Audits rarely runs alone. These are the three we most often run alongside it.
Crawlability, indexation, site architecture and the render path Google actually sees.
Explore →GrowthTopic clusters, content audits and E-E-A-T writing built to rank and to convert.
Explore →GrowthCompetitor gaps, intent mapping and SERP feature analysis — scored on winnability, not volume.
Explore →No obligation, no sales sequence. We'll show you what's actually holding your SEO audits back and what it would take to fix it.